In order to speed up the transformation of new and old kinetic energy in Shandong Province and help the high-end development of Shandong brand, on December 28th, Shandong Brand Promotion Promotion Training Seminar was held in Jinan. China Coal Group participated in the meeting as a pilot enterprise for industrial brand cultivation of the Ministry of Industry and Information Technology and a famous trademark enterprise of Shandong Province. China Coal Group Party Committee Deputy Secretary Guan Chenghui, attended the training on behalf of the Group.
The main training contents of this conference include national and provincial brand policies, brand value evaluation significance, Shandong Province 2019 brand value evaluation work ideas, brand value evaluation method introduction, brand value evaluation data information filling instructions, etc. Through training, we will clarify the significance of brand value to the development of enterprises, strengthen the interconnection between brand enterprises, optimize the brand construction environment, help enhance the brand awareness and influence of our province, and promote the high-end development of our province's brands.
As a pilot enterprise of industrial brand cultivation of the Ministry of Industry and Information Technology and a famous trademark enterprise in Shandong Province, China Coal Group attaches great importance to the construction of its own independent brands. It has registered “China Coal” in 37 countries and regions including the European Union, the United States, Russia, the United Kingdom, Taiwan, Indonesia and Israel. The trademark has obtained the right to use the coal trademarks of the 28 member states of the European Union and the United Kingdom and Taiwan. The Chinese coal brand has been well established in the international market and is a model for the successful transformation of the traditional industrial and mining manufacturing industry in the city and even the whole country. In 2019, China Coal Group will actively play an exemplary role in promoting the province's economic strategy transformation and brand building to make more contributions!
