Jining Cross-Border E-Commerce Marketing Upgrade Key Enterprises Exchange Held Sucesssfully

For encouraging enterprises to expand their overseas marketing channels by way of the "Internet + foreign trade", and promoting the rapid development of the municipal cross-border e-commerce business , on the morning of January 19th, Jining Cross-Border E-Commerce Marketing Upgrade Key Enterprises Exchange was held on the second floor conference room of Jining Municipal Bureau of Commerce. Li Huaiyang vice president of Jining Council for the Promotion of International Trade, Gu Dongliang director of Jining Council for the Promotion of International Trade, Zhou Changjun officer of Jining Municipal Bureau of Commerce foreign trade section and Wang Yiming chairman of China International Chamber of Commerce Jining subsection, Li Meishan secretary general of China International Chamber of Commerce Jining subsection and other leaders attended this meeting. Meantime the city's more than 100 cross-border e-commerce key enterprises attended the meeting. Shandong China Coal Group as a cross-border e-commerce leading enterprises of Shandong Province were invited. China Coal Group cross-border e-commerce company vice general manager Jiang Chaoxiang presented this meeting on behalf of the Group.

At the meeting, Guo Liang, general manager of Shanghai Singoo Technology Co., Ltd., as an advocate of overseas overall marketing in manufacturing industry, gave a wonderful speech on how to better conduct marketing promotion for cross-border e-commerce enterprises. He pointed out that currently global economic situation is not optimistic, but in general the import and export of China is still extremely beneficial, but most companies are only selling products, only focus on the current sales. There are very small number of enterprises do the market planning and data analysis before their product putting on the international market. The enterprise only use the long-term vision when selecting the overall marketing package to achieve long-term development of their company. For the traditional manufacturing enterprises, they should be use big data analysis by the internet, precisely position the market demand and market distribution to easily make their products fitting for market demand, marketing advertising for its distribution.

After the speech, General Guo discussed with the enterprises delegates on the enterprise company's official website, B2B platform, search engine overseas promotion and other specific issues. China Coal Group as the province's largest e-commerce enterprises and cross-border e-commerce enterprises, trade with 146 countries around the world. Mr. Guo spoke highly of China Coal's achievements in cross-border e-commerce. At the same time discussed with genera Jiang relating to how China Coal Group to do bigger and stronger in the cross-border e-commerce business, and put forward constructive comments and proposals.

After the meeting, Mr. Wang Yiming, chairman of China International Chamber of Commerce Jining subsection, Ms. Li Meisan, secretary general of China International Chamber of Commerce Jining subsection, Mr. Guo Liang, general manager of Shanghai Singoo Technology Co., Ltd. visited China Coal Group. Deputy general manager of China Coal Group Li Zhenbo, Sun Shijun, cross-border e-commerce company vice general manager Jiang Chaoxiang received and accompanied the visitors.

Firstly, the line of visiting leaders jointly visited the Group e-commerce companies, cross-border e-commerce company, network information technology company, software technology company, agricultural science and technology company, intelligent robotic company, intelligent equipment production workshop etc, watched the live demonstration of high-tech unmanned aerial vehicle and intelligent robot that independently innovated and developed by Shandong China Coal Group Kate intelligent robot Co., Ltd.Meantime, General Li made a detailed introduction on our Group's development on the aspects of cross-border e-commerce business, Enterprise Big Data,Cloud Computing Application, overseas Branding Strategy, products overseas sales etc. Chairman Wang and other leaders gave high praise in the outstanding achievements that our Group gained in the field of cross-border e-commerce and gave unanimously approval in our all-round, diversified, multi-field global development strategy.

Subsequently, the two sides held a special analysis on the cross-border e-commerce cooperation，and analyzes the international situation of cross-border e-commerce,and detailed exchange opinion on how to further expand cross-border e-commerce scale, adjust the industrial structure, optimize overseas brands and product promotion, to avoid cross-border e-commerce business risk and many other aspects under the current international situation. Finally, Manager Li said, very grateful to President Wang and leaders and entrepreneurs support to the development of China Coal Groups, next step hope that the two sides in good faith, double win cooperation.